Build your agency brand.

From experience gained in the unique position of agency new business and marketing, I can offer a different perspective on how to best create your agency’s story and to successfully promote it to build the reputation of your agency, your work and your people. 


 
 

    • Assessing the potential work

    • Show & category selection

    • Entry preparation & submission

    • Identifying your agency proposition & strengths

    • Agency credentials, website, socials - full assessment of agency brand

    • Pitch, tender, RFI and creds support

    • Building your marketing plan

    • Tailored PR and people plan

    • Social and website management

 
 

After years spent working with creative agencies in London and Dublin I now run a specialist freelance service for agencies; helping them to build their agency reputation through PR, marketing, agency awards and of course, new business. My role is to ensure your agency has its best foot forward in order to boost your company’s reputation and attract new clients.

If you would like to discuss how we could work together, please get in touch.

 

Agency Awards Consultancy

I offer a unique service to agencies — helping them to win creative awards. In my most recent agency role, I was tasked with winning at Cannes Lions — no mean feat given I didn’t work directly on any client accounts. After revamping the existing awards process and overseeing the entry process, I was part of the team which saw the agency win their first Yellow Pencil at the renowned D&AD Awards and a Gold Lion & Bronze Lion on the international stage at the Cannes Lions Festival of Creativity — a mammoth achievement for an independent Irish agency. 

This bespoke service encompasses everything from analysing the long list of potential entries and body of eligible work to supporting the completion of entries and ensuring submissions are entered with the best possible chance of bringing home some metal. 

 

New Business Specialist

Beginning my career in a leading London pitch consultancy, I worked on countless pitches as brands hunted for an agency partner. This unusual perspective gave me an insight into the best — and the worst — of agency new business behaviour.

Subsequently, I moved agency-side working in new business in a global network agency in London before moving back to Dublin and working in business development for an independent agency.

I support business owners to critically analyse their agency proposition and service offering to ensure they are presenting themselves in the best possible way in order to maintain and grow their client list. This can include everything from building agency credentials, supporting pitches, RFI documents and tenders.

 

PR & Marketing Support

Promoting your agency should be easy given all the amazing skills and creative minds in the building, right? But like many best laid plans, reality often gets in the way: paying clients, pitches, awards deadlines …the list goes on.

I have years of experience in developing an agency’s proposition while helping them to execute an effective marketing plan. I can offer support with tailored PR strategies and ongoing marketing support to ensure your agency has a distinctive and consistent brand across all touchpoints.